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Geeks Bearing Gifts: Imagining New Futures for News, by Jeff Jarvis
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Technology has disrupted the news industry- its relationships, forms, and business models - but also provides no end of opportunities for improving, expanding, reimagining, and sustaining journalism. Geeks Bearing Gifts: Imagining New Futures for News is a creative, thought-provoking and entertaining exploration of the possible future(s) of news by Professor Jeff Jarvis, who leads the Tow-Knight Center for Entrepreneurial Journalism at the CUNY Graduate School of Journalism.
To Jarvis, journalism helps a community better organize its knowledge so it can better organize itself: "But we in the field came to define ourselves less by our value and mission and more by our media and tools - ink on pulp or slick paper, sound or images over airwaves. Now we have new tools to exploit. Those tools require new skills and create new value. But at the core, we serve citizens and communities." He offers not a single definitive future of journalism and news, but a range of possibilities depending on how journalists and journalism evolve - with the help of the "geeks" whose advances in media technology offer many opportunities for journalists and media entrepreneurs who are willing to think creatively and take risks. Jarvis, one of the preeminent voices on emerging forms of journalism, news delivery, and community engagement, advises many media companies, startups, and foundations. He is a former president and creative director of Advance.net, the online arm of Advance Publications, and was the creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; a columnist on the San Francisco Examiner; and assistant city editor and reporter for the Chicago Tribune.
- Sales Rank: #1169454 in Books
- Published on: 2014
- Format: Unabridged
- Binding: Paperback
- 234 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
The Future of News?
By Kurt Greenbaum
A really thorough and candid exploration of the many competing needs, pressures, limitations and demands on the field of journalism. He offers, to his credit, no silver bullets, but a number of theories and ideas that could lead to better days. He also exposes the ideas of others, all in a jaunty, engaging style.
1 of 1 people found the following review helpful.
The future of journalism may depend on relationships
By Missy Reid
In marketing and advertising, there’s growing interest in serving people as individuals rather than in mass. Forget big data. Let’s focus on small data so we can develop relationships with people and provide what they truly need, want and expect. Jeff Jarvis advocates such a relationship model for journalism that rebels against the mass communication tradition. His recommendation goes beyond building relationships between journalists and readers; it includes engagement among news providers. A collaborative model that links many stakeholder groups seems to me a sensible response to the digital disruption that knocked the breath out of print journalism. But Jarvis doesn’t provide solutions. Instead, he offers eliminations and possibilities. For example, he makes a great case for why most publications (especially hyperlocal ones) should ditch the pay wall. He also explores how news sources might use tools to help serve people’s particular needs and interests. Of note, he asks why behavioral ads are so common, yet no one has developed a similar system for content. My only beef with his essay is that the possibilities are not discussed with depth. It would’ve been great to read how a local newspaper might implement one of the many things he tosses out there, like the Guardian’s membership model. I am particularly intrigued by that one. Good read, folks. Lots of food for thought.
0 of 0 people found the following review helpful.
To Come Up with the Right Answers, We Need to Start with the Right Questions
By Jeffrey S. Hall
I am a print dinosaur who is now part of a digital startup that seeks to envision the next step forward in the evolution of online news. I found this book very helpful, it really laid out all the questions and issues one can imagine, all in one place. It's easy to become scatter-brained when considering all the possibilities. "Geeks Bearing Gifts" helps put it all into convenient boxes. I kept wanting there to be one last chapter in which the author says, "OK, I've just spent several chapters identifying all the issues, now here are the ANSWERS." But that's up to us to figure out, isn't it? Nobody has the answers just yet. There will be lots of experiments in coming years; eventually our industry will find a path forward. It has to, we are needed. While many of us newspaper people think of current days as something to dread, author Jeff Jarvis shows that with a slight change of attitude, it's easy to see we are entering an era of great adventure. Let's all put on our creative thinking caps and figure this out! We can do this.
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