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Showcasing Japan's astonishingly varied culture of cute, this volume takes the reader on a dazzling and adorable visual journey through all things kawaii. Although some trace the phenomenon of kawaii as far back as Japan's Taisho era, it emerged most visibly in the 1970s when schoolgirls began writing in big, bubbly letters complete with tiny hearts and stars. From cute handwriting came manga, Hello Kitty, and Harajuku, and the kawaii aesthetic now affects every aspect of Japanese life. As colorful as its subject matter, this book contains numerous interviews with illustrators, artists, fashion designers, and scholars. It traces the roots of the movement from sociological and anthropological perspectives and looks at kawaii's darker side as it morphs into gothic and gloomy iterations. Best of all, it includes hundreds of colorful photographs that capture kawaii's ubiquity: on the streets and inside homes, on lunchboxes and airplanes, in haute couture and street fashion, in caf�s, museums, and hotels.
- Sales Rank: #363946 in Books
- Brand: Brand: Prestel
- Published on: 2013-04-17
- Released on: 2013-04-17
- Original language: English
- Number of items: 1
- Dimensions: 9.75" h x 8.00" w x 1.00" l, 1.87 pounds
- Binding: Paperback
- 224 pages
- Used Book in Good Condition
From the Inside Flap
Showcasing Japan's astonishingly varied culture of cute, this volume takes the reader on a dazzling and adorable visual journey through all things kawaii. As colorful as its subject matter, this book contains numerous interviews with illustrators, artists, fashion designers, and scholars. Best of all, it includes hundreds of colorful photographs that capture kawaii's ubiquity: on the streets and inside homes, on lunchboxes and airplanes, in haute couture and street fashion, in caf�s, museums, and hotels.
About the Author
Manami Okazaki is an author and journalist. She has written 9 books on Japanese culture, art, crafts and fashion, which have been widely acclaimed by international media.
Most helpful customer reviews
6 of 6 people found the following review helpful.
Totally Kawaii!!
By Mo
This is a great book for all kawaii (Japanese for cute) fans. Or people who want to know what it is. It takes you to Japan's manga and anime festivals. The shops with Hello Kitty, even a giant airplane with Hello Kitty on it. Food prepared cartoon style. It also show cases several kawaii artists and what influences them. This is well worth the money.
0 of 0 people found the following review helpful.
This is a really nice book!
By Manda
This is a really nice book!!! I was a little concerned it might just be a short little thing but it has really good info and illustrations/photos. I definitely recommend it to people who are interested in learning more about the subcultures in japan as well. I did a project on Lolita Fashion in my fashionomics class last year and I really wished I could have had this book as a reference!!!
0 of 0 people found the following review helpful.
Better for older fans of the kawaii world
By R. Sullivan
Better for older fans of the kawaii world. Mostly introduces you to the artists of certain popular characters, some cute imagery as well. My younger daughter didn't really like it much but did find a few points of interest.
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